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Press Releases

This section contains all current press releases on topics and news items concerning AUDI AG.


  • 04/02/20
    Models

    Quality has four rings and four letters: Audi

    Quality has a name: Audi. This has been confirmed once more by the Auto Bild “Best Brands in All Classes” reader survey. The brand with the Four Rings won seven out of 14 rating categories in the quality rankings. Audi also took first place in the ratings for design and value for money. The overall victory in two classes of the competition also went to Ingolstadt.
  • 04/02/20
    Audi MediaCenter

    The Audi e-tron Sportback

  • 04/02/20
    Models

    SUV Coupé for the e-tron Family: The Audi e-tron Sportback

    “The future is electric:” Audi is staying consistently true to its strategic alignment by presenting the second model in its e-tron product line. The Audi e-tron Sportback is a dynamic SUV coupé offering up to 300 kW of power and a range of up to 446 kilometers (277.1 miles) ( in the WLTP cycle) from a single battery charge (combined electric power consumption in kWh/100 km (62.1 mi): 26.3 - 21.6 (WLTP); 23.9 – 20.6 (NEFZ); combined CO2 emissions in g/km (g/mi): 0). Its digital matrix LED headlights are a new feature now available for the first time in a mass-production vehicle. Their light is broken down into tiny pixels and can be controlled with exceptional precision. This makes safe lane centering easier on narrow stretches of road and shows the position of the vehicle in the lane. Market introduction of the Audi e-tron Sportback** in Europe is scheduled for the spring of 2020.
  • 04/02/20
    Sports

    Allan McNish: “It is an incredible journey”

    Two and a half years ago, Audi announced its factory involvement in Formula E and Allan McNish as team boss. In an interview, the 50-year-old Scot talks about his first touches with electric motorsport, the special challenges, his future wishes, what he misses and why the series is such a perfect fit for Audi.
  • 04/01/20
    Company

    #AudiTogether: Audi provides five million euros in corona crisis

    When it counts, the world moves closer together. In the corona crisis, Audi is supporting medical and social institutions in its home regions and providing humanitarian aid at the national and international level. The company is providing five million euros in emergency aid for this purpose. The Board of Management of AUDI AG and the Works Councils at the Ingolstadt and Neckarsulm sites have now launched this package.
  • 03/30/20
    Audi MediaCenter

    The new Audi A3 Sportback

  • 03/26/20
    Company

    Werner Eichhorn to take charge of Audi’s China business

    Werner Eichhorn will take over responsibility for Audi’s business operations in China on April 1. He is the successor of Gaby-Luise Wüst, who has been in charge of Audi’s activities in China for the past two years. Eichhorn was most recently responsible for marketing, sales and aftersales at Volkswagen of America. Gaby-Luise Wüst is preparing to take over a new management position at the Volkswagen brand.
  • 03/19/20
    Company

    Financial year 2019: AUDI AG achieves its financial targets and sets a course for long-term competitiveness

    Audi steered a steady course through a challenging 2019 financial year. The car manufacturer systematically reduced its WLTP inventories and achieved slightly higher deliveries for the Audi brand than in the previous year in a highly competitive environment. Revenue of €55.7 billion reflects the high demand for SUVs and top-end models. Operating profit and operating return on sales reached €4.5 billion and 8.1 percent. The Audi Transformation Plan (ATP) contributed €2.5 billion in the 2019 financial year. Significantly strengthened spending and investment discipline are reflected by the improved return on investment (12.7 percent). Audi is pushing ahead with its electrification initiative with numerous electric models this year. The company is intensifying the synergies with the Volkswagen Group now also in software development. Against the backdrop of the spread of the coronavirus and the unclear effects on the economy, the manufacturer sees major challenges in the year 2020 and is focusing on the health of employees worldwide and on the liquidity and stability of the business.
  • 03/19/20
    Company

    Growth in turnover and operating margin for Ducati in 2019

    Ducati closes 2019 positively, consolidating the growth that has characterized the last years of the Italian motorcycle manufacturer. 53,183 (2018: 53,004) bikes were delivered to customers all over the world, a result that allowed sales to remain above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500 cc segment, recorded a global growth of 1.4%.
  • 03/19/20
    Company

    Automobili Lamborghini achieves record figures in Fiscal Year 2019 Coronavirus poses significant challenges for 2020

    In Fiscal Year 2019 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. achieved its best-ever results across the board, entering new dimensions in its year-long growth. The Italian super sports car producer outperformed all previous key business benchmarks: sales, turnover and profitability achieved levels unprecedented in the 56-year history of the brand.
  • 03/16/20
    Sports

    Audi RS 5 DTM: new clothes for the championship winning car

    In 2019, the Audi RS 5 DTM was the car to beat in the DTM. For the project “title defense”, the championship-winning car was optimized in details. At the same time, Audi Design gave the six factory-entered cars a fresh look.
  • 03/10/20
    Culture

    Lights of Europe – the Audi Summer Concerts 2020 celebrate a festival of diversity for their anniversary

    “Lights of Europe” is the motto under which Lisa Batiashvili has presented her program for this year’s Audi Summer Concerts. In 2020, the year of Beethoven, the festival is devoted to the theme of Europe as a place of community, on which it will shine a radiant light. From 27 June until 12 July, renowned artists from all over the world will come together in Ingolstadt, at the same time as the European football championships, to celebrate a festival of diversity with great zest for play and experimentation.
  • 03/03/20
    Company

    Generational change: Start of production of the new Audi A3 Sportback in Ingolstadt

    The Audi A3 is a successful model: Today, Plant Manager Achim Heinfling unveiled the new, eagerly awaited fourth A3 generation in front of employees in the Audi Forum in Ingolstadt on the occasion of the world premiere of the new premium compact. Since its market launch in 1996, Audi has delivered more than five million models of the A3 family worldwide. The success story will now continue. The new A3 Sportback** impresses with its dynamic design, new light signature, and digital operating concept. Electrified drives ensure high efficiency, supported by innovative assist systems.
  • 03/03/20
    Models

    Success model 4.0: the new Audi A3 Sportback

    Audi established the premium compact class segment with the A3 in 1996. The fourth generation of the success model is now being introduced on the market – sporty, digitalized and fully connected. Beneath the progressive design of the body of the new A3 Sportback lie many innovations from the full-size class, for example the infotainment, suspension, and driver assist systems.
  • 03/02/20
    Models

    Save the date: online world premiere of the new Audi A3 Sportback

    Audi is going to broadcast the world premiere of the new Audi A3 Sportback online. Interested parties can follow the presentation on March 3 at 9:50 am (CET) on Audi MediaTV as well as Audi’s social media channels.
  • 03/02/20
    Company

    Capgemini and Audi plan to form a joint venture focused on SAP and Cloud services

    Capgemini and Audi today announced the formation of a joint venture. The scope of the new company will comprise the provision of digital technology and consulting services, particularly in the fields of SAP S/4HANA? and Cloud services. Both companies have signed an agreement to establish this new company once regulatory approvals have been obtained.
  • 02/29/20
    Culture

    Audi Short Film Award for “Genius Loci”

    With a value of €20,000, the Audi Short Film Award at the 70th Berlin International Film Festival goes to “Genius Loci” by Adrien Mérigeau. This year’s international short film jury is made up of the Hungarian animation film maker Réka Bucsi, the Turkish curator Fatma ?olako?lu and the film maker Lemohang Jeremiah Mosese from Lesotho. The jury’s statement on this year’s award winner: “That other night her thoughts merged with the flickering street lights, the skyline and the trash on the sidewalks. This beautifully crafted film effortlessly coordinates the chaos of being human.”
  • 02/29/20
    Sports

    Decent score for Audi in Marrakesh

    Audi Sport ABT Schaeffler driver Lucas di Grassi also collected valuable points in the fifth round of the Formula E season. With a hard-fought 7th place in Marrakesh (Morocco), the Brazilian maintained 5th place in the drivers’ championship of the electric racing series.
  • 02/28/20
    Company

    Volkswagen AG plans to take over all Audi shares and to place Audi at the head of Volkswagen Group development

    Volkswagen AG is to strengthen Audi’s role within the Group. With Markus Duesmann as the new CEO, Audi will take the lead for research & development within the brand alliance. In the context of reorganizing competencies and responsibilities, Volkswagen AG plans to carry out a squeeze-out according to German stock corporation law in order to acquire the 0.36 percent of Audi’s shares that are traded on the stock exchange.
  • 02/28/20
    Sports

    Formula E: latest news and miscellaneous from Marrakesh

    This weekend, Formula E is visiting North Africa for the fourth time. In the build-up to the race in Marrakesh (race start on Saturday at 3 PM local time/CET) Audi driver Lucas di Grassi visited the world’s largest concentrated solar power plant.
  • 02/28/20
    Models

    Dynamic, agile and electric: Audi presents drive concept for e-tron S-models

    Audi is systematically moving forward with its e-offensive: The Audi e-tron and the Audi e-tron Sportback are becoming more agile, sharper and more dynamic as S models. The three electric motors, two of which are located on the rear axle, together provide 370 kW of boost power and 973 Nm (717.6 lb-ft) of torque. This allows the two purely electrically driven models to accelerate to 100 km/h (62.1 mph) in 4.5 seconds. The intelligent drive control raises vehicle safety, and dynamic handling in particular, to a new level: In addition to the electric all-wheel drive, there is the electric torque vectoring with active and fully variable torque distribution on the rear axle.
  • 02/25/20
    Models

    From bottle to fabric: Seat upholstery made of PET

    The fashion industry produces jewelry, clothes and bags from PET bottles. In addition, more and more furniture is being made from waste material such as paper shreds, plastic bottles and wood chippings. Audi is now offering seat upholstery made from recycled material for the new A3 for the first time.
  • 02/24/20
    Company

    Audi Demonstrating 3D Printing Expertise with In-House Design Software in Neckarsulm

    The in-house team of 3D printing specialists at Audi’s B?llinger H?fe site has teamed up with trinckle, a company based in Berlin, to develop innovative design software. The objective is to enable any employee who needs a tool from the 3D printer to design it personally without needing extensive prior knowledge. The Audi e-tron GT is the first vehicle for which 3D printing is an established part of preparations for series production, which means that all the tools for assembly and pre-assembly are in place at the start of production.
  • 02/24/20
    Sports

    Audi starts with Formula E in Africa

    After appearances in the Middle East as well as South and North America, Formula E is now heading to Africa: On Saturday (February 29) Audi Sport ABT Schaeffler will start with its two drivers Daniel Abt and Lucas di Grassi at the fifth round of the purely electric single-seater series in Marrakesh (Morocco).
  • 02/20/20
    Sports

    Two youngsters test for Audi in Formula E

    Kelvin van der Linde and Mattia Drudi will start for Audi at the Formula E rookie test in Marrakesh. A day after the fifth round of the series on February 29, the two youngsters from South Africa and Italy get one day to gain experience in the fully electric series, and at the same time, support the Audi Sport ABT Schaeffler squad with its development work.
  • 02/19/20
    Sports

    New cars for the Audi Nines athletes

    The Audi Nines presented by Falken and the Audi Nines MTB showcase the greatest talents on snowboards, skis and mountain bikes every year. With Erik Fedko, Lukas Knopf and Leilani Ettel, three of the elite athletes of the event series are now official Audi brand ambassadors. The athletes were handed the keys to their new company cars at Ingolstadt.
  • 02/18/20
    Company

    5G in production: Audi and Ericsson take the next step together

    Audi is taking the next step towards the production of the 5G: Together with the Swedish network provider Ericsson, Audi is presenting a new pilot project in human-robot interaction. One of the first case to be shown will be an automation application connected via 5G with a focus on personal safety.
  • 02/16/20
    Sports

    Turbulent day for Audi in Formula E in Mexico

    After three consecutive victories, Audi Sport ABT Schaeffler had to settle for 6th place for Lucas di Grassi in the 2020 Formula E race in Mexico City. Teammate Daniel Abt was able to start the race after a massive accident in practice, thanks to a huge team effot.
  • 02/14/20
    Sports

    Formula E: latest news and miscellaneous from Mexico City

    Formula E will make a guest appearance in Mexico City this weekend (race start on Saturday at 4 PM local time/11 PM CET). The two Audi drivers, Daniel Abt and Lucas di Grassi, used the opportunity to visit one of the most modern and sustainable Audi plants prior to the race.
  • 02/12/20
    Company

    Virtual training and intelligent algorithms: Audi is counting on “smart logistics”

    Shelves that label themselves, cooperation in virtual spaces, and high-performance computers that make autonomous decisions: In the Supply Chain department at Audi, this is no longer a future vision - as is demonstrated by selected examples at different production sites.
  • 02/11/20
    Company

    AudiStream: Virtual journey through the world of production at Audi in Ingolstadt

    View the Audi A3 body shop on your screen; go to the Audi A4 assembly line with a mouse click: With AudiStream, Audi is the first manufacturer to offer interactive factory tours. Starting from Wednesday, February 12, interested parties can experience production processes of the brand at the Ingolstadt site online and in English language, both from the comfort of their own homes and while on the go. Experienced tour guides accompany the virtual tour and answer questions in the live stream.
  • 02/10/20
    Sports

    Audi aims to continue winning streak in Mexico

    Audi Sport ABT Schaeffler has been more successful in Mexico so far than any other Formula E team, so it would be the perfect venue for Daniel Abt and Lucas di Grassi to score their first victory in Season 6 next Saturday (February 15). The two race drivers can rely on support from the local fans.
  • 02/10/20
    Sports

    Audi: partner of international sport

    From football to the alpine and nordic winter sports world and the young and innovative field of eSports to the world’s most popular tournament series for amateur golfers: Audi has been a close partner and supporter of regional, national and international sport.
  • 02/07/20
    Models

    Dance on a Volcano: New Audi A3 with better driving dynamics than ever

    Audi will be celebrating the world premiere of the new A3 Sportback on March 3rd. Prior to this, the premium manufacturer is sending the fourth generation of its success model to take a very special test: On S?o Miguel Island in the Azores archipelago, journalists will test the compact sports car and experience the highest level of driving dynamics on challenging routes.
  • 02/06/20
    Models

    It came, it saw, it conquered: The Audi Q3 Sportback wins the readers’ choice award for “Best Cars”

    The Audi Q3 Sportback**, which was introduced just a few months ago, prevailed against strong competition in its category “compact SUVs/cross-country vehicles” for the “Best Cars 2020” readers’ choice award. Audi’s strong performance was rounded off by places on the podium for the A1**, the A5 Sportback**, the A8**, and the e-tron**. The popular competition is organized by trade magazine “auto motor und sport.”
  • 02/06/20
    Company

    Audi production digitalizes maintenance with an app

    App based maintenance: As of now, some 150 maintenance staff at the Audi plant in Ingolstadt will be working digitally. The “Audi Mobile Maintenance” app will help them carry out maintenance work even faster and more efficiently in the future.
  • 02/02/20
    Sports

    Audi racing drivers thrill fans at GP Ice Race

    Spectacular drifts on ice and snow: at the second running of the GP Ice Race in Austria’s Zell am See, Formula E driver Daniel Abt and DTM champion René Rast tackled slippery terrain with their Audi race cars. The 1984 World Rally Champion Stig Blomqvist and triple Le Mans winner Beno?t Tréluyer joined the Audi show.
  • 02/02/20
    Sports

    Disappointing season opener for Audi Sport

    At the incredibly thrilling season-opening round of the Intercontinental GT Challenge (IGTC), Audi Sport fell short of its own expectations. After racing cars from seven different manufacturers had qualified in the top ten, Audi headed into the Bathurst 12-hour race feeling optimistic. However, setbacks hampered all three of Audi Sport Team Valvoline’s racing cars. The best result for the Audi R8 LMS was achieved by the Australian customer team Hallmarc, claiming third place in its class.
  • 01/31/20
    Company

    Clever idea, clever implementation: Audi implemented thousands of employee ideas in 2019

    On average, one in three Audi employees took part in the Audi Ideas Program in 2019 and submitted a suggestion for improvement. Of the roughly 22,500 ideas that were submitted in total, the company implemented more than 12,500 suggestions. This allowed Audi to save EUR 101.3 million at the Ingolstadt and Neckarsulm sites in 2019 and break the sound barrier of EUR 100 million for the third year in a row. EUR 7.4 million were returned to the employees in the form of bonuses in 2019.
  • 01/31/20
    Sports

    Six right ones: Audi with unchanged driver line-up in the DTM 2020

    With an unchanged driver squad, Audi is starting the “title defence” project in the DTM in the 2020 motorsport season.
  • 01/31/20
    Tradition

    Audi Tradition celebrates 40 years of quattro

    This year, too, Audi Tradition will be taking part in over a dozen national and international events, thereby celebrating a particularly special anniversary. Exactly 40 years ago, the company with the four rings presented the Audi quattro and, in doing so, took its first step into the premium segment. Traditional items on the event calendar include the Goodwood Festival of Speed, Classic Days at Schloss Dyck, the Eifel Rallye in Daun and Donau Classic, where we will, of course, be placing quattro models in the limelight as part of this special anniversary year.
  • 01/30/20
    Tradition

    Audi Anniversary Dates 2020

    Audi Tradition has released its latest "Anniversary Dates 2020" digital booklet which provides you with the most important dates concerning Audi's company and product history. This year, there are around three dozen anniversary dates to keep in mind.
  • 01/29/20
    Company

    Audi and Maisie Williams invite the world to “Let It Go” and embrace electric future in Game Day spot

    Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by Fran?ois Rousselet and marks the brand’s eleventh appearance at the game.
  • 01/29/20
    Culture

    Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet

    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.
  • 01/29/20
    Company

    Audi Environmental Foundation honors young thinker for Master’s thesis on handling climate change

    The Audi Environmental Foundation has honored the master’s thesis of a young researcher from the Technical University of Munich (TUM) with the “Sustainable Resource Management Award” (SRM). The prize, which was awarded for the ninth time, went to Dayana Ramirez Gutierrez. The scientist delved deeper into “Stakeholder Knowledge Mapping” (SKM) and developed a concept for initial operationalization. The award winner received EUR 1,500 for her academic thesis.
  • 01/28/20
    Trends

    Audi networks with traffic lights in Düsseldorf

    Audi is moving ahead with networked traffic lights in Düsseldorf. After Ingolstadt, the city on the Rhine is the second in Europe in which Audi is introducing its Traffic Light Information service. At the end of January, Audi drivers will see information from around 150 traffic lights in their cockpit, thus increasing their chance of catching a “green wave”. By early summer most of the intersections in Düsseldorf, approximately 450 out of a total of some 600 installations, will be networked. Vehicle-to-infrastructure (V2I) services like Audi Traffic Light Information increase efficiency, convenience and safety on the roads.
  • 01/27/20
    Models

    Audi e-tron Charging Service: New price model and more favorable conditions at IONITY

    One year after launching its own charging service, Audi is introducing a kWh-based price to the e-tron Charging Service that allows customers to charge their cars with quick-charge service provider IONITY. Here, e-tron customers benefit from heavily discounted rates with the transit rate at 31 cents per kilowatt hour used. Everyday usability is underlined by the fact that the number of countries and charging points connected has doubled since the market launch. With a contract, the premium charging service makes around 135,000 public charging points in 24 countries accessible. When driving abroad, customers can charge their cars according to the local purchasing conditions without any extra costs.
  • 01/26/20
    Sports

    Strong weekend for Audi Sport at Daytona

    Race success in the USA: The Audi customer team WRT Speedstar Audi Sport scored third place with its Audi R8 LMS in the strongly-supported GTD class at the 24 Hours of Daytona. Audi Sport drivers Mirko Bortolotti and Dries Vanthoor, who shared the cockpit of the number 88 entry with Rolf Ineichen and Daniel Morad, at times led the class and finished the race on the podium. Audi Sport customer racing celebrated a podium lock-out in the support race: At the season opener of the Michelin Pilot Challenge, three Audi RS 3 LMS occupied the top positions of the TCR class after the four-hour race.
  • 01/23/20
    Company

    Automobili Lamborghini makes new Board of Management appointments

    Automobili Lamborghini announces the appointment of Giovanni Perosino as the new Chief Commercial Officer, reporting directly to the company’s Chairman and Chief Executive Officer, Stefano Domenicali.
  • 01/23/20
    Sports

    Hahnenkamm Race: Audi electrifies Kitzbühel

    For the 18th time, Audi is the title sponsor of the Audi FIS Ski World Cup, whose pinnacle event of the season is coming up in Kitzbühel this weekend. As a partner, the brand has billed the famous Hahnenkamm race featuring numerous activities centered on the topic of electric mobility as “Kitz Electrified.”
  • 01/21/20
    Company

    Audi provides sustainable mobility and charging solutions at World Economic Forum in Davos

    Audi is once again presenting itself as a provider of sustainable premium mobility at this year’s World Economic Forum in Davos, thus supporting the Annual Meeting’s sustainability goals. The brand with the four rings is serving as the exclusive mobility partner for the 33rd time already and providing a fleet that is 90 percent electrified. The Audi models are charged with green electricity exclusively, using mobile charging containers made with used Audi e-tron* batteries that were developed specially for this purpose. Audi is continuously developing these green charging solutions.
  • 01/18/20
    Sports

    Audi driver di Grassi thrills with comeback drive

    Formula E started 2020 with a spectacular race in Santiago de Chile. Lucas di Grassi from the Audi Sport ABT Schaeffler team thrilled the South American fans with a forward charge from 22nd place on the grid to seventh place.
  • 01/17/20
    Company

    Issues that concern everyone: Audi “Wissenschaft im Dialog” 2020 lecture series

    Will people travel above the roads in the future instead of on them? What effects does digitalization have on the human brain? How is mental health evolving in a postmodern working world? Ten theme nights will take place from January to December as part of the Audi “Wissenschaft im Dialog” (“Academia in Dialogue”) public lecture series. Prof. Rolf Henke from the German Aerospace Center (DLR) starts things off on January 28. He analyzes the challenges in implementing air taxi concepts in urban infrastructures.
  • 01/17/20
    Technology

    Audi invests around EUR 100 million in charging infrastructure at own sites

    On its journey to becoming a provider of entirely CO2-neutral premium mobility, Audi is making excellent progress at its own sites. By the middle of 2022, the premium brand will equip one in ten parking spaces with a possibility to charge electric cars, most of which will be accessible to the public. This independent concept is the largest charging infrastructure project carried out by a German employer. The investment provides Audi with a head start in terms of setup and operation expertise for the hardware and software of such charging concepts while also allowing the company to pilot a new business area of mobility.
  • 01/16/20
    Company

    Audi and Cromodora: cooperation for a sustainable and cost-effective wheel plant

    Working together in new ways: Audi and the wheel maker Cromodora have made an agreement for an especially long-term cooperative undertaking that will last for up to ten years. Cromodora will build a new wheel plant in Eastern Europe exclusively for Audi and the Volkswagen Group. Production, scheduled to begin in 2023, will be cost-effective on the one hand, sustainable and resource-efficient on the other hand. Audi guarantees to Cromodora the sourcing of its wheels for a specified period of time.
  • 01/14/20
    Sports

    Audi and FC Bayern heading toward the future together

    Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.
  • 01/14/20
    Company

    Automobili Lamborghini continues its global growth and marks new historic highs: 8,205 cars delivered in 2019

    In Fiscal Year 2019 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. continued its strong global growth. With an increase of 43% from 5,750 to 8,205 cars delivered to customers around the world, the Italian super sports car brand achieved sales growth for nine years in a row and set another historic sales record.
  • 01/13/20
    Sports

    Audi Sport with strong lineup for tenth Bathurst anniversary

    For the first time, Audi Sport Team Valvoline is tackling the most important endurance race in Australia with three Audi R8 LMS. At the opening event of the Intercontinental GT Challenge (IGTC), the only worldwide GT3 racing series, eight Audi Sport drivers will be on the grid together with Australian pro Garth Tander.
  • 01/13/20
    Sports

    Formula E begins the New Year in Santiago

    The Christmas break is over: Next Saturday (January 18), Formula E will enter the third in a total of 14 races this season in Santiago de Chile. After having clinched its first trophy on the opening weekend of the fully electric racing series in November, the Audi Sport ABT Schaeffler team with its two drivers Daniel Abt and Lucas di Grassi is again setting its sights on scoring podium finishes.
  • 01/11/20
    Sports

    Two podium finishes and class victory for Audi Sport in Dubai

    Heavy rain and a flooded track meant that the organizers of the Dubai 24 Hours had to end the event early with the red flag after 7:17 hours of racing and 168 driven laps. At this time, Team Car Collection Motorsport with the Audi R8 LMS was in the overall runner-up’s spot while Team MS7 by WRT was in position three. Team AC Motorsport claimed victory in the TCR classification. The Belgian squad caused the Audi RS 3 LMS to score its second success in class in Dubai.
  • 01/09/20
    Company

    Audi closes 2019 with a growth in deliveries of 1.8 percent

    Despite challenging conditions, Audi can report a positive performance of deliveries to customers for 2019: Approximately 1,845,550 cars represent an increase of 1.8 percent. In all three core markets, the Four Rings delivered more automobiles in 2019 than in the previous year. In China, the company set a new record with a total of 690,083 vehicles delivered (+4.1%). In the United States, deliveries continued at the very high level of 2018 with an increase of 0.4 percent. And demand in Germany increased by 4.3 percent. In the month of December, the company delivered approximately 176,000 cars, 13.9 percent more than in December 2018.
  • 01/06/20
    Technology

    Mobility goes smart and individual: Audi at CES 2020

    At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.
  • 12/20/19
    Sports

    Audi R8 LMS GT2 deliveries have begun

    Green light for the fourth model range: Following the start of production, Audi Sport customer racing began deliveries of the first Audi R8 LMS GT2 cars shortly before Christmas. The race car will be assembled at B?llinger H?fe site – in the same factory as the road-approved models. It is directly derived from the Audi R8 Spyder V10 performance quattro (combined fuel consumption l/100 km*: 13.3; combined CO2 emissions g/km: 301).
  • 12/19/19
    Sports

    Strong season for Audi Sport customer racing

    Thanks to its teams Audi Sport customer racing in 2019 clinched 578 trophies, including 237 victories, in more than 750 races around the globe. For the first time, four models were fielded – the Audi RS 3 LMS as well as the GT2, GT3 and GT4 versions of the Audi R8 LMS.
  • 12/16/19
    Company

    Showcase of Sustainability: The Audi Brand Experience Center at Munich Airport

    Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport. The 3,580-square-meter building is a showcase for state-of-the-art energy and building technology. As an international training center for the Audi sales network and an event location, it functions as a role model and multiplier.
  • 12/15/19
    Sports

    Mixed feelings for Audi Sport customer racing in WTCR finale

    In the WTCR – FIA World Touring Car Cup finale in Malaysia, all four drivers of Audi Sport customer racing experienced a roller coaster ride in the qualifying sessions and the races. Fightbacks in all three races showed what was possible, but unfavorable grid positions and racing misfortune shaped Audi’s weekend. For instance, a defect before the start prevented a possible podium finish by Frédéric Vervisch in the second of three races. In the end, third position claimed by the Belgian in the last race remained as the best result for the Audi RS 3 LMS at Sepang.
  • 12/13/19
    Company

    25 years of Audi RS: exclusive anniversary package

    25 years of performance, prestige, and exclusiveness. A quarter of a century ago, the RS 2 Avant kicked off the success story of the Audi high-performance models. As a tribute to the first high-performance station wagon from Audi, Audi Sport GmbH is releasing an exclusive equipment package for the TT RS Coupé*, RS 4 Avant*, RS 5 Coupé*, RS 5 Sportback*, RS 6 Avant*, and RS 7 Sportback* models. The “anniversary package 25 years of RS” is now available for order.
  • 12/12/19
    Sports

    Audi driver Lucas di Grassi fights for clean air

    In terms of air quality, New Delhi (India) is the back-marker among the world’s megacities. Audi Formula E driver and UN ambassador Lucas di Grassi traveled to New Delhi to get a firsthand impression of the local conditions, talked to people affected by them, and learned about projects seeking ways out of the growing threat. Now Formula E has published a near-half-hour documentary about the Brazilian’s mission.
  • 12/11/19
    Company

    Being tested: Audi production tests exoskeletons for overhead tasks

    Audi wants to further improve its employees’ ergonomics in its production facilities. For this reason, the company is currently conducting a comparative study of two exoskeletons. These external support structures are designed to help employees when they are performing overhead tasks by protecting their joints and tiring their muscles less quickly. All in all, around 60 employees are currently using these tools over a period of several weeks at selected workstations in assembly, the paint shop and tool construction at the Ingolstadt site.
  • 12/11/19
    Sports

    Audi Sport customer racing realigns WTCR commitment for 2020

    After two years in the WTCR – FIA World Touring Car Cup, Audi Sport customer racing is realigning its commitment. The company is pursuing plans to retain the presence of the Audi RS 3 LMS on the world’s highest-level TCR stage in the 2020 season, albeit as part of an all-privateer program.
  • 12/10/19
    Models

    Refined: Update for the RS 5 Coupé and RS 5 Sportback

    Audi has revised the RS 5 Coupé (combined fuel consumption in l/100 km: 9.1 (25.8 US mpg); combined CO2 emissions in g/km: 208 (334.7 g/mi) and the RS 5 Sportback (combined fuel consumption in l/100 km: 9.2 (25.6 US mpg); combined CO2 emissions in g/km: 209 (336.4 g/mi). New details make the exterior design even more progressive. For operation, both models rely on the new MMI touch technology with a large central screen. The twin-turbo V6 with an output of 331 kW (450 PS) and 600 Nm (442.5 lb-ft) of torque (combined fuel consumption in l/100 km: 9.2–9.1 (25.6–25.8 US mpg); combined CO2 emissions in g/km: 209–208 (336.4–334.7 g/mi)) continues to ensure an impressive driving performance. In Germany and other European countries, the sale of the revised RS 5 starts shortly; prices start at EUR 83,500.
  • 12/09/19
    Models

    Luxury, space and efficiency: The Audi Q7 TFSI e quattro

    Step by step, Audi is putting its new electrified models on the road. Presales of the Q7 TFSI e quattro (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–21.9; combined CO2 emissions in g/km*: 69–64) have just started in Germany and other European countries. The SUV, whose plug-in hybrid drive combines a three-liter V6 gasoline engine with a powerful electric motor, is available in two power levels. The top-of-the-line version offers a system output of 335 kW (456 PS) and 700 Nm (516.3 lb-ft) of system torque (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–22.2; combined CO2 emissions in g/km*: 69–64), while the second version delivers 280 kW (381 PS) and 600 Nm (442.5 lb-ft) (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.4–21.9; combined CO2 emissions in g/km*: 69–64).
  • 12/06/19
    Company

    Record-breaking figure for Audi in November: Deliveries up 23.1 percent to around 163,350 cars

    AUDI AG delivered around 163,350 cars (+23.1%) to customers worldwide last month, more than ever before in a single month of November. Apart from the strong growth in Europe (+33.0%), which is still due to prior-year effects, record figures in the core regions of North America (+17.3%) and China (+16.8%) contributed to the new record-breaking figure. In turn, the company also exceeded the prior-year cumulative figures for the first time since the start of the year: From January through November the brand with the Four Rings delivered around 1,669,600 premium automobiles (+0.7%).
  • 12/05/19
    Company

    Where Innovation happens: Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

    Under the motto #neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit. The core question remains: Is there a mobility quotient (MQ), similar to an IQ? In what way could the MQ be measured? How will sustainable mobility be defined in the future? And how might we decode the Chinese customers’ needs for electric mobility? These are only some of the questions that 600 participants, external keynote speakers and internal experts discussed during the last two days.
  • 12/04/19
    Company

    Audi honors voluntary engagement: EUR 29,000 for regional facilities

    “We can’t do it without you!” is the slogan of this year’s Teamgeist campaign, and in line with this, Audi presented donations in the total amount of EUR 29,000 to 18 facilities around the Ingolstadt location on Wednesday evening. All Audi employees who volunteer at a club or non-profit organization in their free time were invited to apply. This year, the focus was on social involvement and youth work.
  • 12/02/19
    Company

    Riding the Train Directly to Work: New “Ingolstadt Audi” Train Station

    Better train connection for Audi plant and the north of Ingolstadt ? The state of Bavaria, the city of Ingolstadt, Audi and DB invest €15 million together ? Regional train is given the name “Ingolstadt Audi”
  • 12/02/19
    Sports

    Audi Sport driver lineup complete for 2020

    Audi Sport customer racing is taking on a challenging international program with a strengthened driver squad. Two new signings will complement the Audi Sport GT driver lineup in strategic commitments and customer programs next year.
  • 12/02/19
    Company

    One year of the Audi CO2 program: reduction potential of 1.2 tons of CO2 per car identified

    The consistent electrification of the product range means that a large proportion of the CO2 emissions are no longer accounted for by cars’ exhaust systems, but by the supply chain and in upstream production processes. Together with its suppliers, therefore, Audi is developing measures to reduce CO2 emissions that take effect already in that phase. The focus of the CO2 program is on particularly energy-intensive materials used in production, such as aluminum, steel and battery components.
  • 11/29/19
    Company

    Audi increases upfront expenditure for electric mobility

    AUDI AG has planned a total amount of approximately €37 billion for research and development expenditure and investment in property, plant and equipment over the next five years. Against the backdrop of its roadmap towards electrification, the manufacturer is planning upfront expenditure of €12 billion solely for electric mobility – more than ever before. The successful Audi Transformation Plan (ATP) is freeing up the necessary funds: Since the start of the program, the ATP has already contributed €4 billion to earnings. Furthermore, measures taken in the context of Audi.Zukunft are to free up approximately €6 billion for future investments by 2029.
  • 11/28/19
    Models

    Better efficiency and longer range: technical update for the Audi e-tron

    Just in time for the premiere of the e-tron Sportback**, Audi is introducing a standard technical update for its first electric product line. This combines optimized drive system hardware with software adjustments to improve efficiency. As a result, all versions of the e-tron SUV will come off the assembly line with an extra 25 kilometers (15.5 mi) or so of range. The new models are available now to customers in Europe.
  • 11/27/19
    Models

    The sportiest Q: the new Audi RS Q8

    The new Audi RS Q8 (combined fuel consumption in l/100 km: 12.1 (19.4 US mpg); combined CO2 emissions in g/km*: 277 - 276 (445.8 – 444.2 g/mi)) is the top model in the Q product line. It combines the power of an RS model with the elegance of a premium coupe and the flexibility of an SUV. The new Audi RS Q8** will arrive at dealerships in Germany and other European countries during the first quarter of 2020. Prices in Germany for the sporty SUV coupe start at 127,000 euros.
  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Company

    Audi concludes fundamental agreement with Works Council on economic and forward-looking realignment

    A new era is dawning. Audi is taking sustained action for greater economy, flexibility and secure jobs. The Board of Management and employee representatives have reached a fundamental agreement within the framework of Audi.Zukunft. The decisions relate in particular to the optimization of production capacities at the two German plants and socially responsible workforce adjustments while extending job guarantee up to the end of 2029. The 6 billion euros thus generated will secure the strategic targeted return corridor of 9 to 11 percent and will flow into future projects such as electrification and digitalization. In this way, Audi.Zukunft will sustainably strengthen the competitiveness of the Four Rings and will make the company fit for the coming years. The agreement takes effect on November 29, 2019 and applies for the next ten years.
  • 11/26/19
    Trends

    Audi’s sustainable commitment to the Werksviertel quarter in Munich

    Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.
  • 11/26/19
    Culture

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.
  • 11/25/19
    Sports

    Yasser Shahin makes history with Audi Sport in Asia

    Yasser Shahin has won the Audi Sport R8 LMS Cup at the finale in Malaysia. After the one-make cup has ended, 2020 will mark the beginning of a new motorsport era for Audi Sport customer racing Asia, in which privateers can look forward to an attractive incentive program.
  • 11/24/19
    Sports

    From the last place onto the podium: Audi driver Duval with sensational fightback in “Dream Race”

    Spectacular duels, gripping overtaking maneuvers and an awesome photo finish in the end: The second joint race of the DTM and the SUPER GT made spectators at Fuji, Japan, jump from their seats. One of the protagonists on Sunday: Audi driver Lo?c Duval, who still secured a podium finish with a sensational fightback following a puncture.
  • 11/23/19
    Sports

    Audi driver Tréluyer shines in comeback

    Surprise in the “dream race” at Fuji (Japan): in the turbulent first joint race of the DTM and the Japanese SUPER GT Championship, Beno?t Tréluyer in sixth position was the best Audi driver on Saturday.
  • 11/23/19
    Sports

    Missed chance for Audi Sport in South Africa

    The 9 Hours of Kyalami in South Africa provided a new setting with a highly varied endurance racing competition for the finale of the Intercontinental GT Challenge (IGTC). Audi Sport customer racing missed its chance of clinching a sixth title in this racing series, as several setbacks repeatedly caused both Audi R8 LMS to lose ground and in the end forced them to settle for positions four and eleven. In the manufacturers’ classification, Audi placed third.
  • 11/23/19
    Sports

    Lucas di Grassi celebrates Formula E podium in Riyadh

    Just one day after the difficult beginning to the season, Lucas di Grassi and Audi Sport ABT Schaeffler impressively came back: The Brazilian celebrated second position in Diriyah and thus the team’s 41st podium success in the 60th Formula E race. Daniel Abt also scored valuable points with a strong fightback.
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